About Us

Lux & dolls, don't be afraid to stand out. Don't just blend in, lighting up this place. 

To create a brighter you, both inside and outside, our goal is far beyond just a clothing brand. It’s a movement. No matter who you are, you should always be yourself. To express yourself. To be brave. 

Founded in New York by Leann Lee, a courageous girl with beauty pageant experience, who has a vision to bring glamorous clothing to everyone that is not afraid to stand out from a crowd. She always inspires people around her to embrace their uniqueness and chase their dreams no matter how big the dreams are. “At least, you have a dream, that means you are still shinning.”